In February 2016 I attended the inaugural Sauvignon 2016 Celebration in Marlborough where the growing importance of marketing to ‘females’and to ‘Millenials’ (born between 1977 and 1998) was reinforced by a range of speakers …Read more →
An accomplished marketer, Kathie Bartley has more than 30 years marketing in the New Zealand wine, food and hospitality industries. Kathie assists businesses develop strong brands through creative and integrated marketing and communications strategies. Contact Kathie today for more information.
Wine is bottled poetry.Robert Louis Stevenson
Age appears to be best in four things; old wood best to burn, old wine to drink, old friends to trust, and old authors to read.Francis Bacon
I cook with wine, sometimes I even add it to the food.W. C. Fields
A day without wine is like a day without sunshine~
Marketing for a wine business owner or marketer used to be much easier, although we did not think so at the time! There were a few key national television channels or radio stations and a …Read more →
Does your wine marketing strategy take advantage of new media opportunities and target emerging wine consumers?
In 2015 marketers and business owners face a completely new set of challenges in the way wine is marketed, sold and distributed.
The rate of change in the media world is mind boggling. The development of …Read more →