In February 2016 I attended the inaugural Sauvignon 2016 Celebration in Marlborough where the growing importance of marketing to ‘females’and to ‘Millenials’ (born between 1977 and 1998) was reinforced by a range of speakers …Read more →
Kathie Bartley is one of New Zealand’s most experienced wine marketers, with nearly 30 years experience.
Kathie assists small to medium-sized wineries develop strong brands through pro-active marketing and communications strategies. Contact Kathie today for more information.
Wine is bottled poetry.Robert Louis Stevenson
Age appears to be best in four things; old wood best to burn, old wine to drink, old friends to trust, and old authors to read.Francis Bacon
I cook with wine, sometimes I even add it to the food.W. C. Fields
A day without wine is like a day without sunshine~
Marketing for a wine business owner or marketer used to be much easier, although we did not think so at the time! There were a few key national television channels or radio stations and a …Read more →
Does your wine marketing strategy take advantage of new media opportunities and target emerging wine consumers?
In 2015 marketers and business owners face a completely new set of challenges in the way wine is marketed, sold and distributed.
The rate of change in the media world is mind boggling. The development of …Read more →