Wine marketing coach

Kathie has researched and written a number of marketing papers outlined below and available for a fee of $50 + GST per paper by emailing . Please provide contact name and postal address in your email.

Star New Zealand wine brands

Explores the marketing and business strategies New Zealand’s icon wine brands have in common.

The role of medals and endorsements in wine-marketing strategies

Discusses the significance of wine-show medals and magazine endorsements as part of a marketing communications plan, their role in the trade and consumer purchase decisions, and how best to maximise such endorsements to grow wine-brand profiles and sales.

Brand positioning

Explores brand-positioning strategies and their role in developing a strong wine brand, including details of relevant case studies.

Developing a cost-effective communications strategy

A review of key communications and promotions options available and the most cost-effective communication strategies to build a wine brand.

Secondary brands

Explores the role of secondary brands and the pros and cons of such brands as part of a winery business strategy.