Services
Marketing
- Marketing plan development
- Fail to plan… plan to fail
- Development of:
- Winery annual marketing plan including:
- Marketing objectives
- Product/brand strategies
- Distribution and channel management strategy
- Pricing strategy
- Promotion strategies
Branding
- Audit of an existing brand/s
- Development of a new brand
- Assistance in defining the X factor to help set your brand apart
- Advice on mandatory packaging and labelling requirements and effective back-label copy
- Brand portfolio management to ensure alignment of brand/s and varieties, and maximisation of market opportunities and premium price positions
Development and production of effective marketing material and associated company website
- Printed material, including profiles of company and key personnel
- Tasting notes
- Advising on website development and the role of the website in winery communications strategy
Advertising and promotion
- Cost-benefit analysis of existing advertising and promotion spend
- Development of niche-targeted advertising and promotional campaigns
- Targeted marketing to consumers and to key wine-trade members
- Evaluation and the role of sponsorship in winery communications strategy